Design is about solving problems.
We have developed a philosophy that combines some of the best product development and behavior design thinking available. The result is a methodical, evidence-based, and iterative approach to solving problems.
A methodical and predictable approach keeps the entire effort focused on creating solutions to problems, providing transparency, and simplifying the “magic” to produce results.
We firmly believe in the idea of “nothing about me without me.” If you are creating something for your users, you must include them in the process. We use the best thinking in product development and behavior design to deliver solutions that your users will want. The result is design decisions based on evidence, not guesswork.
Design, at its very core, is an iterative process. We don’t design, execute, and deliver an entire project without consulting you or your users. Otherwise, how would we know what works? We iterate as we go, taking in feedback from stakeholders and users to inform each iteration.
Behavior Design & Product Development
They come from different worlds, but behavior design and product development both seek to accomplish the same goal: to prompt the user to respond. So, while these may seem like separate disciplines, they are intimately connected.
Behavior design is about putting hot triggers in the paths of motivated people. By using BJ Fogg’s Behavior Model, we can identify who’s motivated, what path they’re on and which steps they will take next. This allows us to create valuable user experiences that can actually change people’s lives.
When it comes to product development, we don’t want to build a product that no one wants. By applying a rigorous approach to our creative process we can find the product/market fit and help you build a complete experience that will allow your ideas to meet users’ needs and to last longer than the latest fad.
Adhering to this philosophy has helped us develop solutions for our clients, from major universities to one-person companies. In each case, being methodical, evidence-based and iterative has provided important insights and creative solutions.